Why do people use social bookmarking?

Web visitors bookmark pages that they are interested in and want to visit later, on a regular basis. Bookmarks can be done on one’s computer in an Internet browser. A good example is how they add a website to their ‘favourites’ in an Internet browser. But, this way the bookmarks are only tied to 1 computer. To share their interests with other people on the net, they add their favourite links to a number of social bookmarking sites. There are many social bookmarking websites, such as: Del.icio.us, Reddit, Technorati, Digg, StumbleUpon etc…There are many social bookmarking sites that you can add your bookmarks to.

A bookmark can be a link to any part of your business, such as a video, an article, a photo, an audio message or a web page. While adding your bookmarks to a social bookmarking website you will also use tags. A tag is a keyword related to the piece of information that you want to share. The search engines will index your bookmark in such a way that it is displayed in the search results whenever a searcher uses a keyword similar to the tags you chose.

How can your business benefit from social bookmarking?

Social bookmarking can be used to benefit your business. This is one of the traffic strategies that you can apply. You can add all the links of the pages that you use to market your business to social bookmarking websites. It is possible to be very specific in this. The bookmark you add can be a link to a page hidden on a subdomain that you consider to be very important for your business. Or , you use a video on a squeeze page to make visitors subscribe to your list for more information and add that link.

Several times a day the search engines crawl the social bookmarking sites. While the spiders crawl the social bookmarking sites they pick up your bookmarks and put them in related categories.Web users who search for what you have to offer - which means they use the keywords related to the tags of your social bookmark - will click through to your website via the search engine results and via the social bookmarking sites.

Social bookmarkings can easily be automated.

You can visit each social bookmarking site and add your bookmarks manually. It is necessary to log in with a username and an password to get access to your account.

There is a way to automate the social bookmarkings. Social bookmarking software saves you time by logging in to your favourite bookmarking sites and submitting the links automatically. The new generation social bookmarking software also rotates the titles and descriptions of your social bookmarks to avoid that search engines mark your links as spam.

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