SEO for CEOs – Search Engine Optimization Unmasked for CEOs

If you’re like most different CEOs, the term “search engine optimization” can mean terribly little. Either that or it suggests that expense! However it doesn’t must be that manner… If you are feeling such as you’re standing in a very dark space handing cash to strangers to urge you in the search engines, then this article is for you.

This is an article written by a business owner for other business homeowners and CEOs. It explains Search Engine Optimization (or SEO) in layperson’s terms. It won’t build you an professional, but it will give you some insight into what you’re spending your money on, what you ought to be spending your money on, and just as importantly, what you shouldn’t.

But before launching straight into an clarification of SEO, let’s talk a bit concerning search engines. Approximately 75%-80% of website traffic comes through search engines. What’s additional, research shows that almost all people don’t look beyond the first 2 pages of search results. This suggests if your website doesn’t rank in the first 2 pages of the main search engines, it’s only receiving twenty% of its rightful traffic… and revenue. (And remember, being ranked number 1 after you seek for your company name or net address doesn’t count. You wish to rank highly for the words your customers use at search engines.)

The most important concern for search engine corporations like Google, Yahoo, etc., is finding content that can bring them more traffic (and so a lot of advertising revenue). They do this by using complicated algorithms to see whether or not a web site is helpful and ought to be included in their search results.

This is often where SEO comes in.

SEO is the art of ranking within the search engines. Nothing more, nothing less.

SEO means creating your website such {that the} search engines think about it useful. The two main weapons in your arsenal are:

•    Keywords
•    Links to your site

KEYWORDS

Work out what words your customers are trying for at search engines, and use those words at your site. By frequently using keywords that are necessary to your customers, you tell the search engines what you do. These keywords are employed in your copy and in the code behind the page. Generally speaking, the a lot of you employ the keywords, the more relevant you are to searches in that field.

Keywords in Your Copy

The utilization of keywords in your copy is straightforward to understand. But it’s not straightforward to do. You can’t just pepper your website with a meaningless array of words. The trick is using the most vital keywords a ton while not compromising the readability of your copy. It’s a balance between writing for the search engines and writing for your reader.

TIP: If you find this too time consuming, a website copywriter will be sure of it for you. And if you know your keywords already, it ought to value you no more than traditional internet copy.

Keywords in Your HTML Code

The use of keywords in your HTML code is harder to perceive, but it’s easier to do. There are four main places these keywords are used:

•    Keywords
•    Description
•    Alt
•    Title

TIP: When you hear folks talking regarding meta tags, this can be what they’re talking about. To determine how meta tags are utilized in observe, head to Google and faux you’re a customer. Search for one thing your customers would search for. e.g. If you’re in automotive audio, explore for “automobile audio”. Click on the first few results to cite their website. Right-click on the home page, and choose “View Supply”. You’ll see a full heap of code. You’ll ignore most of it. What you’re looking for are the subsequent…

meta name=”KEYWORDS” CONTENT=”keyword one,keyword 2,keyword 3″

meta name=”DESCRIPTION” CONTENT=”Meaningful description of page using the most keywords”

img src=”filename.gif” alt=”Meaningful description of image using the most keywords”

Have a look at the manner the creators of the location have used keywords in these areas, and follow their lead. You already apprehend they’re ranked highly, thus chances are they’ve done a smart job. Alternatively, take a look at my site, http://www.divinewrite.com to determine how I’ve done mine.

LINKS TO YOUR SITE

Currently that you know how to inform the search engines what you are doing, let’s speak concerning how to convince them you’re important.

Links to your website (or “inbound links”) are the most necessary issue in ranking. The a lot of links you have got to your site from other sites, the better your ranking (connected sites generate better rankings).

TIP: Think of the Internet as a massive election. All the websites in the world are candidates, and every one the links to those websites are votes. The more votes (links) a candidate (website) has, the a lot of vital it’s, and the higher its ranking.

There are many potential ways that to get links. Some are dubious (like auto-generation software). Others are legitimate, however provide limited results (like asking customers and suppliers to list you on their sites, and adding your website to numerous business directories). You can experiment with these ways, but I’ve always found the simplest approach to come up with inbound links is to write useful articles and let publishers of newsletters and e-zines use them free – on the proviso that they link back to your site.

Folks who publish e-Zines and newsletters are continually hungry for quality content. And there are websites out there dedicated to giving them simply that. If you submit a well written, relevant, useful article to 1 of those sites, you can have thousands of newsletter publishers ready to snap it up. Then you just sit back and watch the links multiply!

TIP: This technique is beneficial in alternative ways in which too. Readers of your article will see that you recognize what you’re talking concerning, and because you’re published, they’ll see you as an authority.

It’s impossible to say how abundant time you’ll want to spend generating links. You only have to keep at it until you’ve got achieved a high ranking. Even then, you’ll still want to dedicate some ongoing time to the task, otherwise your ranking can drop.

Summary

Therefore to chop a protracted story short, it comes down to this. If you have a ton of the proper keyword phrases, used in real sentences, distributed realistically throughout your web site, and a lot of links from other relevant sites, you stand a smart probability of being ranked highly.

That’s what you’re paying your providers for. Which’s what SEO is all about.

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