January 22, 2010
Guide for Novice Webmasters 3 Mistakes That Could Cost You Visitors
Online business offers a lot of opportunity with little investment. The first step is to build a website that will promote products or business.
It’s true that the majority of Internet marketers have no knowledge of code. There are easy website builders that make the job a breeze. Plus, there is Wordpress blog software, which makes making a website very simple and hassle free.Often times experienced marketers will tell you that building a website is the easy part, the actual marketing and promotion aspect is much harder.
There are many facets to building a great website. Some amateur webmasters have to learn the hard way as to what works and what does not. Several mistakes in essence are easy to avoid and do not have to be a problem learn more here.
3 Ways to Make a Better Website
1. Navigation Tips
Keeping visitors on your site to perform the requisite action is crucial to its success. The failure of most websites can be tracked to poor website structure that makes visitors go elsewhere. Proper navigation is an essential part of website design.
The best navigation will give users easy access and flow for the contents of your site.
Some webmasters get too fancy and forget the essentials of the navigation menu placements, they are still best at the left sidebar or at the top. Another element are colors of the nav bars, they should compliment the site’s design, but also stand out. Learn about another concern at how to fix slow websites.
It is also very important to make sure the navigation headers are readable against the background, many times you will see some dark color text against a dark background, which is useless as it is unreadable or takes too much effort to read. The best practice is to use a lighter background and a dark text.
Another problem are very complicated drop down menus. It’s a fact that the Internet user has a very short attention span and likes instant gratification, they don’t want to surf your site for hours just to find what they are looking for. Taking care with navigation is the best way to keep users on your website longer and the best way to ensure that you close the deal.
Keywords
One mistake that some make is to not do proper keyword research prior to launching their sites. Finding keywords that have the most amount of searches is essential as those keywords are what will bring the organic search traffic. Another important aspect of keyword research is to make sure that the competition is not too big to rank.
3. Ads
A big mistake in website building is put too many banners and ads all over the site. For the most part Internet surfers have become somewhat immune to banners. Useful content should be the main focus of the site. Too many ads can have an adverse affect by turning off visitors and creating distrust in the site. The best practice is for the ads to be peppered around the content and not hit visitors in the face.
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Website Design News and Features
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